Ashley Graham talks about how her experience dress shopping for her wedding was nothing short of a let down, which so many of us plus size brides feel.
“When I shopped for my wedding dress 10 years ago, I had difficulty finding a style in my size that fit well and made me feel special,” Graham said in a press release.Ashley Graham
This experience really impacted her moving forward and now she has partnered with Pronovias bridal collection to bring us Ashley Graham x Pronovias bridal collection, available in sizes 0 to 34—a much-needed offering in a space that hasn’t historically been inclusive when it comes to sizing. It’s a 16-piece capsule collection available in sizes 4 to 32, cut and crafted to adapt to every body type. In Stores March 2020.
“Women should be empowered to be their most confident selves on their wedding day—looking and feeling beautiful—and that’s why it’s important for brands like Pronovias to provide luxurious options in all sizes and styles,” she says. Curvy sizes are often limited in bridal stores despite the fact that they are very much in demand. “Typically, we have to try on a smaller size and then either special order our size or reconstruct the dress to fit,” Graham explains. “So when you’re shopping, it makes it difficult to get that ‘this is the dress!’ feeling. One size and style does not fit all when it comes to wedding dresses.”Ashley Graham
So sis, we are on the come up because this collection is everything.
“It’s important for the bridal industry to be an advocate for inclusivity and body diversity,” Graham adds. “I want the Ashley Graham x Pronovias bride to feel bold, brilliant, and beautiful. I want her to be blissfully happy and confident as she embarks on this new chapter in her life.”Ashley Graham
Take a look at this amazing collection below. I introduce you to the Ashley Graham x Pronovias lookbook below:
The collection is available at Pronovias boutiques and wholesale partners worldwide.