This post has been sponsored by BHLDN. All thoughts and opinions are our own!
I absolutely love this new amazing news, Anthropologie’s Bridal Retailer, BHLDN, to Introduce Plus Category, a collection of plus size wedding dresses and plus size bridesmaid dresses. Y’all this is huge!!!!
BHLDN, Anthropologie’s wedding brand, is pleased to announce its new Plus category, launching today on BHLDN.com and in 10 store locations. The BHLDN Plus collection offers both bridal gowns and bridesmaid dresses, available in an expanded size range that includes 16W–26W perfect for a plus size bride wanting to find the perfect plus size wedding dress.
“The great thing about love is that everyone fits. With the launch our inclusive size collection, we are excited to celebrate every bride, at every size,” says Lori Conley, BHLDN General Merchandise Manager. “We want our brides and their bridal parties to feel beautiful and confident, which starts with a shopping experience that exceeds expectations,” continues Conley. “Every neckline, sleeve shape, waist drop, and detail in the collection was designed with the Plus customer in mind.”
“Getting the fit right for brides was our number one priority,” says Conley. “Before going into production, each BHLDN Plus gown is fitted in-house on a true plus-size fit model, who can move, sit, stand, and spin in the dress to tell us what she likes and doesn’t like. This way, we ensure a perfect fit for every BHLDN bride.”
I personally along with so many of my fellow plus size brides, had such an awful time looking for a plus wedding dress, because we wanted to try a plus size wedding dress on that actually fit us. Not ones that we had to imagine how we would look in them.
The Plus collection’s arrival in select stores allows BHLDN to offer personalized, one-on-one shopping experiences for more brides than ever. “It’s not enough to simply order a gown in your size, especially if you’re a plus-size bride-to-be,” says Conley. “We want all brides to have the magic moment of trying on a gown in-store and falling in love.”
BHLDN’s Plus category includes over 30 bridal gowns and 20 bridesmaid dresses. I fell in love the minute I saw the images, they have been carefully curated to include varied silhouettes and the season’s top styles, all featuring BHLDN’s signature elements: innovative designs, romantic details, and thoughtful craftsmanship. Check out some of my favorite colors and designs below.
Featuring exclusive own-brand styles alongside beloved designers including Hayley Paige, Watters, Nouvelle Amsale, Jenny Yoo, Amy Kuschel, Theia, Tadashi Shoji, and Adrianna Papell, BHLDN’s Plus category demonstrates the brand’s continued commitment to size inclusivity. With the promise to love all, serve all, BHLDN will never charge extra for styles within its Plus category.
BHLDN’s Plus collection is available online at www.bhldn.com and in select stores starting August 24, 2020. To see store availability or book a gown shopping appointment, please visit bhldn.com/stores.
Brought to you by Anthropologie, BHLDN caters to the bride in search of unusually beautiful things. We focus specifically on weddings with curated collections of heirloom-quality bridal gowns, mix-and-match bridesmaid dresses, and festive party looks, plus accessories, décor, and more. A new Plus collection joins our collaborations with top designers like Hayley Paige, Jenny Yoo, Watters, and Tadashi Shoji in bringing exclusive gowns to every BHLDN bride. One-on-one shopping consultations are available at 21 BHLDN locations, by virtual appointment, and via email. Shop the full collection